Print catalogs remain an effective channel for selling. There is a powerful synergy between the online and print channels. One cannot replace the other.
Publications created through Catalog-on-Demand are 100% automated. This is different than a desktop publishing tool, where you manually lay out the publication and have unlimited control over its appearance. Instead, the idea of Catalog-on-Demand is to automatically lay out an entire publication according to your configuration parameters and design elements. You create your configuration once, and then use it over and over for many different publications. Or you can create multiple configurations to handle different requirements. While this is not as flexible as a manual approach, there are dozens of ways to fine-tune the publication to suit your needs, including:
We also support custom layouts to accommodate just about any specification.
Most e-commerce sites have zoom images that are least 600px tall or wide. If you want your catalog to be published at 300 dpi, that size will normally work fine. If you want your product images to be larger than 2” (~5 cm) tall, then you will need slightly larger images.
In many cases, you don’t need 300dpi. For example, catalogs that are going to be printed on a desktop printer usually look perfectly acceptable at 150dpi. In that case you will do fine with web images that are only 300px in one dimension.
The PDF-for-Every-Product is the high quality alternative to the print button on your site. Instead of making your visitors print the web page, give them a friendly PDF — including a QR code — that will help sell your products 24×7. Every product page on your site gets its own print-ready PDF.
Your customers may spend only a few seconds on a product page. The PDF is a powerful way to get much more of their attention. If your customers print a PDF version of that product page, you can engage them even when they are not on your site. Store owners report that offering a downloadable PDF for every product page on their site helps in the following ways:
To answer this question, it helps to first understand “on-demand”. On-Demand catalogs and brochures are created for a specific need at a specific time. For example, you might want to create an on-demand catalog for a particular trade show. Once you deliver it, you’re done. In contrast, Always Fresh® catalogs and brochures are meant to be downloaded from your website. They are for visitors who want to return to your site from their mobile phone or tablet. Or perhaps they want your product information when offline. Of course, you want to be sure that any PDF posted on your site is always up-to-date. That is what is great about Always Fresh catalogs and brochures. The Always Fresh publication is automatically updated within 24 hours of a data change.
A catalog typically has more products than a brochure. Catalogs are often created for a particular market segment, or for trade shows, events, seasons, holidays, etc. In contrast, a brochure is a targeted sales publication, often intended for a single customer.
Yes, Catalog-on-Demand can accommodate just about any specification for special arrangement of page elements, such as titles, images, descriptions, attributes, prices, logos, icons, lines, shading, and static text. Please visit here to read about custom layouts.
You can select products for publishing in the following ways: